Is your GTM (Go-To-Market)Strategy Agile?

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Is your GTM (Go-To-Market)Strategy Agile? It should be.

A quick recap:

1-Best-in-class Go-to-Market (GTM) strategies must be #agile and take into account the complex customer journey and changing market conditions.

2-A cross-team #planning strategy or “RevOps” team should drive and insure the GTM Strategy enables change and alignment on goals and outcomes across all teams.

3-A GTM planning and execution must be fueled by #technology and driven by metrics and data that helps you understand impacts and make better decisions to shore off your organization’s bottom line. #agile #planning #businessagility #agility#technology. All kinds of goodness on this article, please read.